THE ASK AFRIKA ORANGE INDEX®

Ask Afrika’s motto of ‘dare to know’ has been the core driver of our passion to understand what customers want, and provide organisations with tangible substantiation to meet these consumer needs. With eleven years of conducting our annual national customer service benchmark, the Ask Afrika Orange Index®, Ask Afrika is regarded as an expert in customer satisfaction. At Ask Afrika, we don’t just provide insight by ensuring statistical validity and reliability; we believe that insight can be achieved by understanding information within a context in order to stimulate credible conversations.

The Ask Afrika Orange Index® 2011 - RESULTS OUT NOW. Click here.

What is the Ask Afrika Orange Index®?

  • National customer service benchmark, conducted nationally since 2001.
  • One of a kind benchmark in South Africa.
  • Provides insight into consumer and service trends.
  • We measure service within industries and across industries.
  • Ranks the top 50 brands in South Africa.
  • Trend service patterns and winners.
  • Allows companies the opportunity to move beyond mediocrity and become strategic service thinkers.

Dare to Know...

  • 2011 Company and industry reports are available now!  
  • Become a sponsor and ensure that your company/ brand is measured in 2012.
  • As the leaders in customer satisfaction in South Africa, the Ask Afrika Orange Index® provides methodological rigor and reliable results that are presented as actionable insights.
  • We encourage credible conversations about customer service, which will speak to your company’s business objectives and mandate.
  • Winner’s results are published in the City Press and the Report Newspapers, which gain wide readership and response about the Ask Afrika Orange Index®.
  • Get your company’s name onto the workshop list for 2012, so we can start this conversation with you.
  • Get your top management team on the list for our next Ask Afrika Orange Index® Conference in 2012, where we will discuss current service trends and debate service topics amongst the corporate service leaders in South Africa.
  • As the leaders in Customer Service, contact us about tailor made customer satisfaction measurements that will speak to your company’s core service strengths and weaknesses, enabling you with the insight to become service leaders.

Dare to Ask…
Give us a ring or send us a mail to start this conversation.

Please feel free to contact:

Sarina de Beer: Managing Director Sarina.deBeer@askafrika.co.za
Jean Moolman: Key Account Manager Jean.Moolman@askafrika.co.za