The goal of forecasting is not to predict the future. But to tell you what you need to know to take meaningful action in the present.
– Paul Saffo
ask   |    solutions
The goal of forecasting is not to predict the future. But to tell you what you need to know to take meaningful action in the present.
– Paul Saffo
ask   |    solutions
The goal of forecasting is not to predict the future. But to tell you what you need to know to take meaningful action in the present.
– Paul Saffo
ask   |    solutions

We have research competence and deep experience across all major research areas. Our expertise lies in government, automotive, media, FMCG, telecom’s, social research, retail and financial services.

We apply new-thinking in research practices to enable data-integration, overlays of owned data-sets and internal client data with external data, representative samples and experimental research techniques.

Through the looking glass of our research –  We always ask, what lies behind the data. What decisions will our customers make based upon this data?

Our solutions that will drive fact-based solutions:

Social Research

Toolbox

  • Trends monitoring
  • Impact assessments
  • Programme monitoring & evaluation
  • Behavioural measures
  • Citizen attitude and opinion polls
  • Human centered design studies
  • Social compliance audits
  • Legal evidence research

Benchmark

  • ask afrika  |  covid-19 tracker

BRAND SOLUTIONS

Toolbox

  • Brand Health
  • Brand Advisory
  • Brand Plan Development
  • Brand Equity
  • Implicit Association Testing
  • Advertising Measurement Research
  • Market Evaluation

Benchmark

  • ask afrika  |  icon brands
  • ask afrika  |  kasi star brands
  • Target Group Index (TGI)
Decisioneering

Toolbox

  • Strategy Design & Roadmap Dev
  • Masterclass & Thought Leadership
  • Evidence driven workshop facilitation
  • Design Workshops

Benchmark

  • ask afrika  |  icon brands
  • ask afrika  |  kasi star brands
  • Target Group Index (TGI)
Experience Measures

Toolbox

  • Client Experience measurements, UX & EX
  • Mystery Shopping
  • Customer Intercepts
  • Compliance Audits
  • NPS, NES and FCR
  • Customer Journey Mapping

Benchmark

  • ask afrika  |  orange index®
Data Fusion & Analytics

Toolbox

  • Data fusion
  • Conjoint Analysis
  • Data Mining
  • Interactive Dashboard Reporting

Benchmark

  • ask afrika  |  orange index®
  • ask afrika  |  icon brands
  • ask afrika  |  kasi star brands
  • Target Group Index (TGI)
Data Collection

Data integrity is fundamental to us, without that, you cannot make confident decisions.  We track our interviews in-field with GPS firewalls and out-of-field with assessors.

Toolbox

  • ask afrika  |  power panel
  • Face to face (CAPI)
  • CATI (Telephonic)
  • Online
  • Video Mystery Shopping
  • Conventional Mystery Shopping
  • Intercepts
  • Centra location testing
  • Vehicle clinics
  • Qualitative groups (f2f or online)
  • In-depth Interviews
  • Observations
Segmentation Analyses

Toolbox

  • Market segmentation
  • Generational analysis
  • Persona development
  • Psychographic analysis
  • Consumer profiling

Benchmark

  • Target Group Index (TGI)
Product Research

Toolbox

  • New Product Concept Testing
  • Packaging Research
  • Price Elasticity
  • Usage & Awareness
Contact Us

Maria Petousis
Industry Lead: TGI & brand Solutions
Maria.Petousis@askafrika.co.za

Jean Moolman
Industry lead: Africa, Tier 2 & International
Jean.Moolman@askafrika.co.za

Mariette Croukamp
Industry Lead: Social Research, Public Sector & ICT
Mariette.croukamp@askafrika.co.za

Monique Pienaar
Industry Lead: FMCG & Experience Measures
Monique.Pienaar@askafrika.co.za

Himesh Nana
Business Development
Himesh.nana@askafrika.co.za

Theresa Koranicki
Business Development
Theresa.koranicki@askafrika.co.za

General enquiries can be sent to connect@askafrika.co.za