The purpose of Ask Afrika is to unlock the opportunities and challenges of Afrika. We understand Afrika and have research capability across 54 countries. This enables companies and organisations that operate here to understand and identify the opportunities, and view the continent as vibrant and dynamic – one of the major growth points on earth.
We support our clients’ decisions through facts. Our clients’ decision requirements are around social research and philanthropy, brand dynamics, experience measures and advisory.
Our business is to drive business decisions that create real value for our clients and for citizens. We never forget our research drives vital business and social decisions. Our questioning-framework is ‘how can research insights be framed in a way that enables our clients to drive opportunities, reduce decision-risk and create the change it set out to achieve’.
Thorough research insights require insights into the science and art of human behaviour, as it is reflected in the golden mean of the nautilus shell – the symbolism that runs through our universe.