“The darkest thing about Africa has always been our ignorance of it.”
- George Kimble
ask   |    about
“The darkest thing about Africa has always been our ignorance of it.”
- George Kimble
ask   |    about
“The darkest thing about Africa has always been our ignorance of it.”
- George Kimble
ask   |    about

ask afrika built its business upon the authenticity of Africa.

The story of ask afrika starts 25 years ago. From the onset, our business was sincerely interested in the lives of the people of Africa to assist organisations and brands to make decisions that will benefit both themselves and Africa. We are uniquely African in our approach. Passion drives our business and our belief in the future of Africa.

We know marketers and organisations need factual information on consumers to base decisions upon. Too much is assumed in Afrika, this undermines opportunities and leads to brands being positioned in the wrong way. Although Africa shares aspects of other emerging markets it is unique in others.

The word “ask” is central to ask afrika. To ask leads to facts. Facts enable relevant and less risky business decisions. To ask representatively, report accurately and interpret results to drive decisions, are at the heart of research. It all starts with ”ask”: that is at the heart of what we do. ask afrika is about asking Africans about their lives, brands they desire and use, their views, their fears, their needs, their desires and their attitudes about the issues that impact them.

Africa is a continent of humanity, stories, warmth, relationships and hope. It is about caring for one another and for Africa.

Africa is unique. ask afrika is unique. We are a company that assists our clients to unlock the opportunities in Africa. This enables our clients to make confident decisions and leverage their resources to their advantage.

Christine Moodley
Chairperson

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Andrea Rademeyer
CEO & Founder

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Sarina de Beer
MD

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we are part of our society

  • Since 2001, we have been donating finances, services and time to child welfare and the arts.
  • We continuously invest in education which contributes toward a bright future for our country and the African continent.
  • We created business opportunities which saw more than 18 new companies being registered with over 250 jobs created.
  • As an equal opportunity employer, we are proud of our 100% female board, majority female staff complement and a strong representation from all communities.