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“The darkest thing about Afrika has always been our ignorance of it.”
- George Kimble
ask   |    about
“The darkest thing about Afrika has always been our ignorance of it.”
- George Kimble
ask   |    about
“The darkest thing about Afrika has always been our ignorance of it.”
- George Kimble
ask   |    about

Ask Afrika built its business upon the authenticity of Africa.

The story of Ask Afrika starts more than 25 years ago. From the onset, our business was sincerely interested in the lives of the people of Afrika to assist organisations and brands to make decisions that will benefit both themselves and Afrika. We are uniquely Afrikan in our approach. Passion drives our business and our belief in the future of Afrika.

We know marketers and organisations need factual information on consumers to base decisions upon. Too much is assumed in Afrika, this undermines opportunities and leads to brands being positioned in the wrong way. Although Afrika shares aspects of other emerging markets it is unique in others.

The word “ask” is central to Ask Afrika. To ask leads to facts. Facts enable relevant and less risky business decisions. To ask representatively, report accurately and interpret results to drive decisions, are at the heart of research. It all starts with ”ask”: that is at the heart of what we do. Ask Afrika is about asking Afrikans about their lives, brands they desire and use, their views, their fears, their needs, their desires and their attitudes about the issues that impact them.

Afrika is a continent of humanity, stories, warmth, relationships and hope. It is about caring for one another and for Afrika.

Afrika is unique. Ask Afrika is unique. We are a company that assists our clients to unlock the opportunities in Afrika. This enables our clients to make confident decisions and leverage their resources to their advantage.

Christine Moodley
Chairperson

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Andrea Rademeyer
CEO & Founder

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Sarina de Beer
MD

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we are part of our society

  • Since 2001, we have been donating finances, services and time to child welfare and the arts.
  • We continuously invest in education which contributes toward a bright future for our country and the Afrikan continent.
  • We created business opportunities which saw more than 18 new companies being registered with over 250 jobs created.
  • As an equal opportunity employer, we are proud of our 100% female board, majority female staff complement and a strong representation from all communities.

ask   |   global clients

The insights gathered through TGI enables us to make informed business decisions as well as educate and assist our valued customers to make informed choices around their media planning.
Strategic Media PlannerJCDecaux
For the Aspen consumer business, TGI has offered our marketing teams the ability to gain significantly deeper customer insights, it has allowed us to support and direct the commercial activities and expenditure in a manner that moves us closer to the consumer needs and this is applied across all of our consumer brands and brand offerings. TGI is a key enabler to the Aspen consumer commercial operations
Head of Business ExcellenceAspen Pharmacare
The TGI data was incredibly useful as we created our targeted segments
Metropolitan
TGI assists us with gaining a deeper understanding of consumers' interests, behaviour, habits and lifestyles.
Strategic media plannerJCDecaux
The Ask Afrika team has been amazing. Always so accommodating-which is incredible, specifically when you compare them to other research houses who are extremely rigid in their approach. They have been an absolute pleasure to work with. I love the team and have the utmost respect for their work and work ethic. – Research Manager, Primedia Broadcasting Jaguar Land Rover (South Africa) (Pty) Ltd has partnered with Ask Afrika since 2016. Apart from the research that Ask Afrika conducts on our behalf, that we feel is of the highest standards, we also derive associated benefits from the other programmes with which Ask Afrika is involved. More a strategic partner than a service provider, Ask Afrika is highly recommended.
Sales DirectorJaguar Land Rover (SA)
I am satisfied with the way Ask Afrika conducts research and it is the only programme in South Africa that can actually offer brand information in order to do target market analysis
JCDecaux
The customer service was better than other agencies I have worked with in the past.
Mondelez
The project is a tracking project, we can rely on ASK AFRIKA to do things well and we never had issues with the way they do things. We trust the quality of samplings and field work.
Research Craft - UK
Ask Afrika has an intimate knowledge of the business and we like the way they deal with the modern study and the models they apply.
SAICA
I am very impressed with their work and I have even started recommending Ask Afrika, even to family.
ECSSA
The Ask Afrika team always listens to the needs and they are flexible in whatever we do or need from them and they are professional and a pleasant team to work with.
TELKOM SA
They stick to deadlines, they are flexible and professional.
TELKOM SA
I felt valued because of the constant communication and being well informed about the research process.
GCIS
“Wow! I’m gobsmacked! I have just been re-born. My advertising briefs will never be the same again.”
Marketing HeadAspen Pharmacare
I like the products they offer and the way in which they work with their clients. They provide a good quality product and service.
SANLAM
“In today’s volatile economic climate, TGI makes quick, informed decision making effortless based on solid consumer research and insights. This enables the business to respond and cater to fast moving changes in consumer behaviour”
Redefine Properties
“All our brand managers had a section in their brand plans that covered information from TGI. The insights gained from the information are good and will help us to plan better.”
Brand Manager, Digesticare Adcock Ingram
“TGI really allows you to get into the minds of your current and future consumer. It helps you develop strategies for brand growth on sound, solid research. TGI is tool that Marketers simply cannot afford to do without”.
CEOPublicis Media SA
Thank you so much for spending time with us at Lewis head office yesterday and for the very well compiled presentation. You completely understand our business and which areas the operators apply extra focus to.
Lewis Group
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