Andrea Rademeyer (Gevers)

CEO & Founder

MA Research Psychology
AVIRA/INSEAD
YPO (HBS)

“Imagination will take you everywhere. Imagination is everything. It is the preview of life’s coming attractions. The true sign of intelligence is not knowledge but imagination.” 
– Einstein

Andrea is much more than a CEO and Intellectual Researcher—she is an icon for female entrepreneurs on the continent and has gained success and global recognition as a leader in her field over the last 25 years. She sees business as playing a pivotal role in shaping and changing society and is committed to that change through uplifting societal voices. Her commitment to honouring the voice of South African citizens is born out of an enduring passion for all things socio-political. Ask Afrika was founded in social research and this drive is still evident in weekly COVID-19 measurements, directed by Andrea’s thought leadership.

She is an acclaimed conversationalist who is respected for her integrity, loved for her eccentricity and well known for enjoying life to the fullest, having taken the front-seat on the roller-coaster of life.

Harmonized Competencies:

  • Active and engaged leadership style that generates buy-in from all parties
  • Strategic thinking and outlook
  • Curios, future-focused intellectual
  • Coaching and mentoring
  • Questions everything and promotes out-of-the-box thinking

Impact-Driven Experience:

  • Ask Afrika is known for innovative methodologies and Decisioneering. Currently Andrea is serving on two Covid19 MAC technical committees led by Prof Mokgatle and Prof Mehtar.
  • The Ask Afrika Covid19 Tracker is her passion and contribution to our country, during the Corona Trauma.
  • Andrea is registered with SAMRA, ESOMAR, PAMRO and as a research psychologist, with the Health Professions Council of South Africa. She successfully completed the YPO-WPO Presidents’ Program at Harvard Business School, Boston USA (2015, 2016,2017, 2018) and has delivered several International papers, complimented by leadership awards and accolades