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Andrea Rademeyer (Gevers)

CEO & Founder

MA Research Psychology
AVIRA/INSEAD
YPO (HBS)

“Imagination will take you everywhere. Imagination is everything. It is the preview of life’s coming attractions. The true sign of intelligence is not knowledge but imagination.” 
– Einstein

andrea@askafrika.co.za
LinkedIn profile

Andrea is much more than a CEO and Intellectual Researcher—she is an icon for female entrepreneurs on the continent and has gained success and global recognition as a leader in her field over the last 25 years. She sees business as playing a pivotal role in shaping and changing society and is committed to that change through uplifting societal voices. Her commitment to honouring the voice of South African citizens is born out of an enduring passion for all things socio-political. Ask Afrika was founded in social research and this drive is still evident in weekly COVID-19 measurements, directed by Andrea’s thought leadership.

She is an acclaimed conversationalist who is respected for her integrity, loved for her eccentricity and well known for enjoying life to the fullest, having taken the front-seat on the roller-coaster of life.

Harmonized Competencies:

  • Active and engaged leadership style that generates buy-in from all parties
  • Strategic thinking and outlook
  • Curios, future-focused intellectual
  • Coaching and mentoring
  • Questions everything and promotes out-of-the-box thinking

Impact-Driven Experience:

  • Ask Afrika is known for innovative methodologies and Decisioneering. Currently Andrea is serving on two Covid19 MAC technical committees led by Prof Mokgatle and Prof Mehtar.
  • The Ask Afrika Covid19 Tracker is her passion and contribution to our country, during the Corona Trauma.
  • Andrea is registered with SAMRA, ESOMAR, PAMRO and as a research psychologist, with the Health Professions Council of South Africa. She successfully completed the YPO-WPO Presidents’ Program at Harvard Business School, Boston USA (2015, 2016,2017, 2018) and has delivered several International papers, complimented by leadership awards and accolades

ask   |   global clients

The insights gathered through TGI enables us to make informed business decisions as well as educate and assist our valued customers to make informed choices around their media planning.
Strategic Media PlannerJCDecaux
For the Aspen consumer business, TGI has offered our marketing teams the ability to gain significantly deeper customer insights, it has allowed us to support and direct the commercial activities and expenditure in a manner that moves us closer to the consumer needs and this is applied across all of our consumer brands and brand offerings. TGI is a key enabler to the Aspen consumer commercial operations
Head of Business ExcellenceAspen Pharmacare
The TGI data was incredibly useful as we created our targeted segments
Metropolitan
TGI assists us with gaining a deeper understanding of consumers' interests, behaviour, habits and lifestyles.
Strategic media plannerJCDecaux
The Ask Afrika team has been amazing. Always so accommodating-which is incredible, specifically when you compare them to other research houses who are extremely rigid in their approach. They have been an absolute pleasure to work with. I love the team and have the utmost respect for their work and work ethic. – Research Manager, Primedia Broadcasting Jaguar Land Rover (South Africa) (Pty) Ltd has partnered with Ask Afrika since 2016. Apart from the research that Ask Afrika conducts on our behalf, that we feel is of the highest standards, we also derive associated benefits from the other programmes with which Ask Afrika is involved. More a strategic partner than a service provider, Ask Afrika is highly recommended.
Sales DirectorJaguar Land Rover (SA)
I am satisfied with the way Ask Afrika conducts research and it is the only programme in South Africa that can actually offer brand information in order to do target market analysis
JCDecaux
The customer service was better than other agencies I have worked with in the past.
Mondelez
The project is a tracking project, we can rely on ASK AFRIKA to do things well and we never had issues with the way they do things. We trust the quality of samplings and field work.
Research Craft - UK
Ask Afrika has an intimate knowledge of the business and we like the way they deal with the modern study and the models they apply.
SAICA
I am very impressed with their work and I have even started recommending Ask Afrika, even to family.
ECSSA
The Ask Afrika team always listens to the needs and they are flexible in whatever we do or need from them and they are professional and a pleasant team to work with.
TELKOM SA
They stick to deadlines, they are flexible and professional.
TELKOM SA
I felt valued because of the constant communication and being well informed about the research process.
GCIS
“Wow! I’m gobsmacked! I have just been re-born. My advertising briefs will never be the same again.”
Marketing HeadAspen Pharmacare
I like the products they offer and the way in which they work with their clients. They provide a good quality product and service.
SANLAM
“In today’s volatile economic climate, TGI makes quick, informed decision making effortless based on solid consumer research and insights. This enables the business to respond and cater to fast moving changes in consumer behaviour”
Redefine Properties
“All our brand managers had a section in their brand plans that covered information from TGI. The insights gained from the information are good and will help us to plan better.”
Brand Manager, Digesticare Adcock Ingram
“TGI really allows you to get into the minds of your current and future consumer. It helps you develop strategies for brand growth on sound, solid research. TGI is tool that Marketers simply cannot afford to do without”.
CEOPublicis Media SA
Thank you so much for spending time with us at Lewis head office yesterday and for the very well compiled presentation. You completely understand our business and which areas the operators apply extra focus to.
Lewis Group
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