The insights gathered through TGI enables us to make informed business decisions as well as educate and assist our valued customers to make informed choices around their media planning.
Strategic Media PlannerJCDecaux
For the Aspen consumer business, TGI has offered our marketing teams the ability to gain significantly deeper customer insights, it has allowed us to support and direct the commercial activities and expenditure in a manner that moves us closer to the consumer needs and this is applied across all of our consumer brands and brand offerings. TGI is a key enabler to the Aspen consumer commercial operations
Head of Business ExcellenceAspen Pharmacare
The TGI data was incredibly useful as we created our targeted segments
TGI assists us with gaining a deeper understanding of consumers' interests, behaviour, habits and lifestyles.
Strategic media plannerJCDecaux
The Ask Afrika team has been amazing. Always so accommodating-which is incredible, specifically when you compare them to other research houses who are extremely rigid in their approach. They have been an absolute pleasure to work with. I love the team and have the utmost respect for their work and work ethic. – Research Manager, Primedia Broadcasting
Jaguar Land Rover (South Africa) (Pty) Ltd has partnered with Ask Afrika since 2016. Apart from the research that Ask Afrika conducts on our behalf, that we feel is of the highest standards, we also derive associated benefits from the other programmes with which Ask Afrika is involved. More a strategic partner than a service provider, Ask Afrika is highly recommended.
Sales DirectorJaguar Land Rover (SA)
I am satisfied with the way Ask Afrika conducts research and it is the only programme in South Africa that can actually offer brand information in order to do target market analysis
The customer service was better than other agencies I have worked with in the past.
The project is a tracking project, we can rely on ASK AFRIKA to do things well and we never had issues with the way they do things. We trust the quality of samplings and field work.
Research Craft - UK
Ask Afrika has an intimate knowledge of the business and we like the way they deal with the modern study and the models they apply.
I am very impressed with their work and I have even started recommending Ask Afrika, even to family.
The Ask Afrika team always listens to the needs and they are flexible in whatever we do or need from them and they are professional and a pleasant team to work with.
They stick to deadlines, they are flexible and professional.
I felt valued because of the constant communication and being well informed about the research process.
“Wow! I’m gobsmacked! I have just been re-born. My advertising briefs will never be the same again.”
Marketing HeadAspen Pharmacare
I like the products they offer and the way in which they work with their clients. They provide a good quality product and service.
“In today’s volatile economic climate, TGI makes quick, informed decision making effortless based on solid consumer research and insights. This enables the business to respond and cater to fast moving changes in consumer behaviour”
“All our brand managers had a section in their brand plans that covered information from TGI. The insights gained from the information are good and will help us to plan better.”
Brand Manager, Digesticare Adcock Ingram
“TGI really allows you to get into the minds of your current and future consumer. It helps you develop strategies for brand growth on sound, solid research. TGI is tool that Marketers simply cannot afford to do without”.
CEOPublicis Media SA
Thank you so much for spending time with us at Lewis head office yesterday and for the very well compiled presentation. You completely understand our business and which areas the operators apply extra focus to.