“In a time of turbulence and change, knowledge is power”
- John F Kennedy
ask   |    media hub
“In a time of turbulence and change, knowledge is power”
- John F Kennedy
ask   |    media hub
“In a time of turbulence and change, knowledge is power”
- John F Kennedy
ask   |    media hub

Latest News

Ask Afrika, which turns 26 on 1 August 2021, continues to grow from strength to strength. Established at the dawn of South Africa’s new democracy in 1995, Ask Afrika was founded by research psychologist, Andrea Rademeyer. From the outset Rademeyer has founded the company on ethical business principles with a mission to make a meaningful and positive impact on society.
6 August  2021 READ MORE

The past year has been a traumatic one for many people. Encouragingly, however, overall distress levels are now at their lowest level since the start of the lockdown, driven by an increase in the number of people who report that they are now managing better emotionally.
29 April 2021 READ MORE

In the same week that the World Health Organisation celebrates World Immunization Week (24 – 30 April) with the theme ‘Vaccines bring us closer’ to show how vaccination connects us to the people, goals and moments that matter to us most, research conducted locally has revealed that many South Africans are still concerned about the safety and efficacy of Covid-19 vaccinations, potentially impacting vaccine take-up.
29 April 2021 READ MORE

Ask Afrika has been nominated for three awards at the NSTF-South32 Awards this year. The awards, the flagship project of the National Science and Technology Forum (NSTF), in partnership with South32, recognise outstanding contributions to science, engineering and technology (SET) and innovation in South Africa.
29 April 2021 READ MORE

The Covid-19 pandemic has taken a toll on the women of South Africa emotionally, mentally, physically and socially. In the past year women have had to face a higher rate of unemployment than men, were more dependent on social grants to survive and struggled more than men to manage financially during the Covid-19 pandemic. However, despite these traumas, women continue to prove their resilience.
29 April 2021  READ MORE

The Ask Afrika Orange Index® is at the forefront of service benchmarking since 2001 and is the broadest, independent, and most widely referenced service excellence benchmark in South Africa. The benchmark has been tracking customer experience, and the changing trends and expectations since 2001.
29 April 2021  READ MORE

Mask-wearing the new normal, despite its discomfort

The Covid-19 pandemic has presented a unique number of challenges for governments across the globe. In South Africa, as in many other parts of the world, the implementation of preventative measures such as mask wearing, both for healthcare workers and members of society, has been encouraged to help prevent the spread of the coronavirus. 
29 April 2021 READ MORE

Government has said it is prioritising an economic recovery and fiscal consolidation and that the social compact agreed to between government, business, labour and civil society will prioritise short-term measures to support the economy.
4 Nov 2020 READ MORE

The Covid-19 pandemic has presented a unique number of challenges for governments across the globe.
29 Oct 2020 READ MORE

Many South Africans are paying a high price for the economic devastation caused by the hard lockdown implemented in late March in response to the Covid-19 pandemic.
16 Oct 2020 READ MORE

Andrea Rademeyer – Ask Afrika CEO and founder – was recently invited to address The Abstract Club, a unique association for seasoned marketing strategists, in SA and shares with us.
15 Oct 2020 READ MORE

The COVID-19 pandemic has been a great equalizer for global business leaders. CEO Andrea Rademeyer says executives should take the opportunity to benefit themselves, their teams and their business.
7 Oct 2020 READ MORE

The perception amongst the majority of consumers is that the cost of groceries has increased since the lockdown was first implemented in South Africa in late March and this is having an impact on shopping habits.
7 Oct 2020 READ MORE

The COVID-19 response should be balanced with the need to manage other diseases
24 Jul 2020
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The Covid-19 pandemic has been unprecedented, impacting markets around the world with profound market changes. During this period, consumer beliefs have shifted fundamentally with significant changes at both brand and retailer level. Successfully navigating through these myriad changes requires in-depth, insightful and current information. Data has become key to strategic decision-making.
15 Sep 2020
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South Africans are paying a high price for the prolonged lockdown and consequent devastation of the local economy with levels of emotional distress nearly as high as at the start of the lockdown five months ago. 
3 Sep 2020
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At a time when more than half of all small to medium-sized businesses (SMMEs) are under severe strain, many are doubting their ability to survive the crisis caused by the Covid-19 pandemic. According to research conducted by TransUnion’s Consumer Financial Hardship report, 90% of small businesses are either struggling or have closed temporarily because of the pandemic, and half are extremely concerned about their ability to meet current payment obligations. 
25 Aug 2020
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In August, after more than 130 days of lockdown, Covid-19 infections in South Africa surpassed the half-a-million mark, leaving the economy devastated. The economic impact of the lockdown will linger even once the health threat associated with the virus has passed. 
13 Aug 2020
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Ask Afrika’s Covid-19 socio-economic research shows levels of distress not abating 
28 Jul 2020
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Articles

Tracking Trends with Icon Brands

Só koop ons tydens Covid-19

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19

Time for SA to put proactive and ambitious relief measures in place

Data companies collaborate to advise on SMME recovery strategies

Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crash

South Africans on the verge of a lockdown meltdown

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