Your privacy is important to us. We take great care in protecting your privacy and the information you provide whilst conducting research with us (whether hosted on our own servers, website, other servers or websites on our behalf or by any other means, including by telephone or face to face).
It is not our aim to sell or promote anything. We conduct market research using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to being identified.
Our Research Invitations & Requests
We will not mislead you about the nature of the research or how the data will be used. If you are invited to take part in research, it will be because of one of the following reasons:
If you have been contacted by Ask Afrika and you do not believe you have given your permission or just wish your name to be removed from the database, let us know and we will remove you from the contact list for that particular research project and inform the relevant organisation who supplied your details.
We never knowingly invite children under the age of 16 to participate in research studies without taking measures to ensure appropriate consent from a responsible adult.
Information We Collect
We will collect your information when you conduct research with us.
When we contact you, we generally do so for one of the following purposes:
The information we collect can contain your personal opinions as well as personal information such as name, address, postcode, gender, occupation, age, date of birth, email address, telephone number etc. We may occasionally collect sensitive personal information such as political views.
Where relevant to the research being undertaken, we may collect business contact information, such as, company name, job title, and department.
In addition, for online surveys we will record your IP address, which type of browser you are using, your screen size and other basic metrics.
We do not do any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided.
Ask Afrika makes reasonable efforts to keep personal information in its possession or control, which is used on an ongoing basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly.
Personally identifiable information, collected, will be kept for no longer than 12 months from project commencement unless stated specifically at the time of taking part. Non-identifiable information you give will be kept for no longer than 5 years.
How we collect your information
We may collect your personal data in a number of ways, for example:
The types of information we collect
We may collect the following types of personal data about you
Where this is necessary, (for example for a particular research project), we may also collect special categories of data, including:
However, this will only be undertaken where and to the extent it is necessary to complete a project. You will be made aware of what type of special category data we wish to collect at the time you give consent. It is within your rights to decline to give this information.
The bases for processing your personal data, how that data is used and who it is shared with
We use your personal data for the following:
We process your personal data because it is necessary for our (or sometimes a third party’s) legitimate interests. Our “legitimate interests” include our interests in running Ask Afrika in a professional, sustainable manner, in accordance with all relevant ethical, educational, charitable, legal and regulatory duties and requirements (whether or not connected directly to data protection law). In this respect, we use your personal data for the following:
We process your personal data for our compliance with our legal obligations, notably those in connection with employment, charity law, tax law and accounting, and child welfare. In this respect, we use your personal data for the following:
Special Categories of Data
We process special categories of personal data (such as data concerning health, religious beliefs, racial or ethnic origin, sexual orientation) only with your express consent to do so.
In particular, we process the following types of special category personal data for the following reasons:
We will process special categories of personal data for lawful reasons only, where you have given us your explicit consent to do so, in circumstances where consent is appropriate. You will be made aware of what type of special category data we which to collect at the time you give consent. It is within your rights to decline to give this information.
How We Use Your Information
The personal information we collect is:
All of your survey responses are treated as confidential. We will never intentionally disclose your personal information or individual survey responses to the client that commissioned the study or any third parties unless:
Who We Share the Information With
By conducting our research you consent to us transferring your personally identifiable data to other companies only for the purposes mentioned above. We shall endeavour to ensure that your personal information is kept confidential and secure.
Processing of prizes/incentives from the result may result in your contact details being passed onto a third party i.e. Amazon, etc. This would purely be in order for the prize/incentive to be sent out to you electronically and would not result in any marketing or follow up.
How long your information is kept
Personal data relating to market research will be kept for 12 months following the end of each market research project, except where we have notified you we intend to keep it for longer (and you have not objected).
If you sign a consent form to take part in market research, your name, the date, and the amount you received as an incentive will be kept indefinitely for accounting and audit purposes. This will have no impact on the confidentiality and anonymity associated with the interview itself. All other personal data will be destroyed as above.
Information recorded in connection to adverse event reporting may be stored indefinitely, in order to comply with laws around adverse event reporting. This will have no impact on the confidentiality and anonymity associated with the interview itself. All other personal data will be destroyed as above.
Personal data relating to job applications will be kept for 18 months following the end of the recruitment process.
We will ensure all personal data is disposed of in a secure manner.
All other data will be held until instructed otherwise.
Where do we store your personal information?
Controlling your personal information
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
You may request details of personal information which we hold about you under the Data Protection Act. If you would like a copy of the information held on you please write to Ask Afrika, Lakeview Office Park, 137 Muckleneuk street, Nieuw Muckleneuk 0181. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Only certain employees have access to the personal information you provide us and are only granted access for data analysis and quality control purposes. We review, monitor and evaluate our privacy practices and protection systems on a regular basis. Ask Afrika is not responsible for any errors by individuals in submitting personally identifiable information to us. Although we try to protect your information, the internet is not completely secure and we therefore cannot guarantee the security of the information transmitted via the website and any transmission is at your own risk.
A cookie is a small text file that may be placed on your device (computer, mobile phone, tablet) when you complete one of our surveys. To complete a survey with us we will use a session cookie. This is a temporary cookie and is removed when you close the browser. This session cookie allows us to give your visit to our website (or one of our third-party partners’ websites) a unique identifier so you can complete the survey. You can configure your browser to notify you when cookies are being placed on your computer. You can also turn cookies off and delete those you do not want. Please see your web browsers help section for information on how to do this.
Your co-operation in any Ask Afrika survey is voluntary at all times, and we are always thankful for your help. You are entitled to access the personal information we hold about you (which is known as a subject access request) and you have the right to update any incorrect information. Wherever reasonable and practical we will carry out such a request.
You also have the right to withdraw consent you gave for participation in one of our surveys at any time and have your personal details erased.
To do this, please submit your request in writing to the email or postal address detailed below in our Contact Details section.
If you have any queries concerning this policy, our website or our research, or would like to make a subject access request, please contact us. Our DPO (Data Protection Officer), Henni Schmidt, can be contacted on, email@example.com, or on +27 12 428-7400, and our Data Privacy Officer, Sanna Fourie can be contacted on, firstname.lastname@example.org, +27 12 428-7400
Our policy may be updated periodically, and the latest version will always be available here on the Ask Afrika Research website or available at the point of taking part in online research.