
Over 2 decades of brand intelligence.
The only available pre- and current Covid-19 database on 8000 products & brands, all media and psychographics
The best sample, the best data
Consumer beliefs have fundamentally shifted during C19- the behavioural changes on brand and retailer levels are significant. Marketers want to diagnostically understand how their brand personas have changed and can be met in the market. Using the TGI database of 2019 to compare with the 2020 TGI C-19 database is now a strategic imperative. This is the only available database which integrates 8000 brand behaviours with complete behavioural C-19 lockdown data.
The Target Group Index (TGI) is the most comprehensive database on all products, brands and media habits in South Afrika – allowing you to segment and understand what drives your market and cater to your marketing strategies on a tactical level.
Customised segmentation and analysis is performed on the data providing insights, recommendations and proposed strategies for the way forward. Customised reports are written providing meaningful, actionable steps that drive decisions for your business.
How can TGI be used to create strategic value?
Questions our research answers for clients:
Over 2 decades of brand intelligence.
The only available pre- and current Covid-19 database on 8000 products & brands, all media and psychographics
The best sample, the best data
Get access to a 24 000 national sample, covering 19 Product Sectors, 570+ Product Categories, Detailed Demographics & 8 media types – including outdoor & internet
Navigate the future with turn-key Solutions for everyone
Flexible pricing starting from R7,000 per user per month, accessible to all industry stakeholders
or… top it up, with decisioneering for a strategic partnership accessing integrated, actionable insights
At your service
Maria Petousis
Industry Lead: TGI
maria.petousis@askafrika.co.za
Mariette Croukamp
Senior Client Strategist
mariette.croukamp@askafrika.co.za
Refilwe Sathekge
Senior Client Strategist
refilwe@askafrika.co.za
Elzette Correia
Senior Client Strategist
elzette@askafrika.co.za
ask | global clients