Great research starts with an inquisitive mind. We love working with clients that has a need to think differently.
ask   |    why work with us
Great research starts with an inquisitive mind. We love working with clients that has a need to think differently.
ask   |    why work with us
Great research starts with an inquisitive mind. We love working with clients that has a need to think differently.
ask   |    why work with us

We are decisioneers – we enable decisions by reducing the risk of uncertainty through data –  we are not dispassionate researchers.

We established normative brand measures like the ask afrika Orange Index®, ask afrika TGI, ask afrika Icon Brands and the ask afrika Kasi Star Brands.

We are a global research supplier to major multinational corporations. 

We are a “first-mover” in researching global social issues like COVID-19. Hence, we initiated many “firsts”, demonstrates our passion and attitude to experimentation and questioning the status quo.

We understand Afrika and have research capability across 54 countries. These capabilities are actively leveraged to enable Pan-African data comparisons and norms. 

We apply new-thinking in research practices to enable data-integration, overlays of owned data-sets and internal client data with external data, representative samples, research amongst children and experimental research techniques.

We apply a unique framework that allows for the independent auditing of research methodology, data gathering, statistical analysis and reporting.

We have a can-do passion and aptitude to research and innovation.

We ask “why not?”, not “why?”

our main practice areas   |   discover all

Social research

Customer experience measures

Brand solutions

Decisioneering

Product research

Segmentation Analyses

Data fusion & Analytics

Data collection

ask   |   why work with us

ask   |   our clients